The History Of Fashionable Clothing Brands In USA
Published by Fred at June 7th, 2010Interest in clothes and style is not new. In China, emperors have always been depicted as robed in beautifully detailed garments. Joseph in the Bible was shown favoritism when his father gave him a colorful coat. Frills, wigs and buckles were the style for a long time among Europe’s elite. Thankfully, the styles have changed. People, however, are just as interested in style as ever. Fashionable Clothing Brands in USA have changed the way the world looks at fashion.
Traditional styles were brought to America with the early immigrants. While styles overseas continued to change, the immigrants were more concerned with surviving their harsh new home than what their old neighbors were wearing. Eventually, they moved from survival mode to an established society, but ruggedness and endurance have remained hallmarks of the American trend.
In 1873, one of America’s first brands, Levi Strauss & Co., put its name on the first blue jeans, the quintessential mark of American style. Remarkably, this current, worldwide fashion statement was created for working men; men who needed tough material and rivets at stress points in their work clothes.
Van Heusen, represented in Geoffrey Beene, Gant, Izod and Van Heusen brands, had its birth in the working class of coal miners in Pennsylvania. Its first garment was flannel shirts sewn by the founder’s wife and sold from a push cart in the 1880’s. Today, Van Heusen markets higher end business casual and suits.
The puffy, goose down coat worn for its style and warmth was designed by Eddie Bauer in 1936. It was originally meant for hunters and other outdoorsman, but within six years he had a contract with the US Army Air Corps for goose down products.
In the USA, if a person inherits millions, they are not as admired as those who earn their millions through hard work. This attitude carries on the preference for a rugged and rough characteristic. Casual wear has been the catalyst for old and new brands alike. The malls are filled with T-shirts and jeans. This style has affected the rest of the world as well. Comfort and function have set the pace in societies where fashion had always bowed to form and practically ignored a garment’s function.
With the survival phase in the past, the laborer’s look has evolved. Jeans are paired with dress shirts and suit coats, with plain T-shirts underneath. International runways commonly demonstrate this typically American style with T-shirts and classic jeans.
American style is represented by such brands as Abercrombie & Fitch, Pacific Sunwear, Aeropostale, Zumiez, Tommy Hilfiger, American Eagle Outfitters and The Gap. Designers like Calvin Klein and Liz Claiborne bring American casual and working style to the world. As long as people want comfortable and trendy clothes, the world will be supplied with fashionable clothing from brands in the USA.
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