The Story Of Juicy Couture Company History
Published by Fred at June 2nd, 2010The Juicy Couture company history began during 1994 when two designers Pamela Skaist and Gela Nash, began a clothing line named Travis Jeans. The business realized success, focusing on motherhood jeans that were fashionable and comfy.
In 1996 the Two Ladies altered the course of the fashion brand. They dumped the jeans determined to produce a line more complimentary to a feminine figure, and began the Juicy Couture brand. The two had craved to fashion a brand that was both seductive & fashionable, and comfy too.
The 2 initially began the fashion brand at their house in Pacoima, California. Working to place the line in the public eyesight Juicy girls made the decision to offer their original designs to the stars of Hollywood, such as Madonna, Cameron Diaz and J Lo. It didn’t take long for someone to recognized their talent; Madonna was seen wearing one of their low riding draw string pants, and form fitting zip hoodies with the word “Madge” stitched into it. The scene began practically immediate success for their business. Before long, Hollywood was bursting with star studded Juicy Couture. Madonna’s ensemble was called the “Tracksuit”, and it ultimately turn out to be the line’s most famed design. The phrase “Madge” barely ever shows up on Juicy Couture attire any longer. The outfits have the signature slogan “Juicy” on the rear end of every pair of bottoms.
Through the wish to spread the Juicy Couture brand to the east coast, the Juicy girls arranged an east coast debut event in order to launch a new line. The party was a success, and shortly afterward Juicy Couture set up an up-and-coming boutique in NY.
Juicy Couture created a new line of jeans entitled Juicy Jeans, In 1999. They brought the tracksuit back to the world of fashion In 2001. Tracksuits are made of soft girlie fabrics like velour, terry cloth, fleece, or cashmere and are intended to accentuate a woman’s body
During 2002, Juicy Couture began offering their line of apparel to Children, Men, and even dogs. Doggy merchandise consisted of collars, dog beds, toys, leashes, carriers, and clothing.
In 2003 Liz Claiborne Inc. Bought Travis Jeans Inc. From Gela and Pamela for the price of $53 million they were also given a percentage of the future proceeds. Today Gela and Pamela still remain presidents of the fashion line and still design the fashion concepts.
With aid from Liz Claiborne, In 2004 The Company became a world known brand. Juicy Couture expanded their woman’s products introducing lines of handbags, jewelry, swim wear, shoes, perfume and cologne. Today the company continues to offer the most fashionable and comfortable clothing in the industry.
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