Aspects In Map Illustration Design For Businesses Explained
Published by Fred at September 7th, 2009One that can’t find you, can’t give your business any revenue. This idea has led to a large interest in map illustrations, which allow clients to find your business without having to deal with hard to read maps. It saves your clients time, and can even brand your business more effectively.
The legend is the most important part of your map. Without it, you wouldn’t be able to have a map in the first place! The legend details what the symbols and various shapes you use in the illustration actually mean. That way you don’t have to make your illustration messy with labels and other captioning. A short and to the point legend always makes for a great map.
Contrast is very important when designing your illustration. A viewer should be able to look at a map and depict which colors are assigned to which objects on your map without a second thought. The color design, thus, is just as important as the legend in that respect. Carefully pick our colors, yet also don’t try to use too many colors to represent different things- otherwise you could confuse visitors.
Your map illustration should be seen as a method of branding your business- so also investigate options in creating some form of logo or mascot to include on the map. The ideal logo would be set apart from any other logos or mascots you have seen. Including your logo in the legend as a symbol is another great way to show off your branding while also being discrete about it.
Maps become quickly outdated as new roads are built, buildings are destroyed, and environments change to reflect the construction of cities. It wouldn’t be uncommon to see a map only stay accurate for ten years or so. At that point in time when the map becomes obsolete, you can easily make changes to the map if your designer has provided you an editable map file. Ask what options you would have in making alterations so you can keep current.
A website your company has on the Internet will benefit nicely from having a map illustration. With services like Google Maps, you could even tie your own illustration into their service to find directions and estimated time of arrival. Technology is great, but don’t shun print advertising. Get several hundred brochures as well and pass them out freely. You will see that they will bring repeat business in a majority of cases.
Closing Comments
Map illustrations of a business can be obtained through the appropriate designers if you don’t have the skills to do the task. Designers can be found over the Internet, where you can get connected to a designer for your budget in just a bit of time searching.
Learn more about bird’s eye view map and aerial view maps.